This stage broadly defines the primary scope and responsibilities of the stakeholders involved in the project, resulting in a project brief and that further initiates the preparation of a design brief in sufficient detail to test the feasibility of the project, obtain approval of the client and refine the functional and aesthetic design.
Concept design commences upon sign off the Project Brief, taking into consideration the Client business plan strategies and project objectives, timelines, budget, constraints and any phasing requirements.
Site survey are carried out and verified against as-built plans on AutoCAD from architectural plans provided and evaluated for the proposed Client requirements.
Relevant tenant fit out manuals, design guidelines, branding guidelines, specifications etc. as required are gathered.
Interviewing key client role players to determine organizational requirements and prioritizing requirements also form an important part of the Concept Design Stage.


The following are outcomes of the Concept Design Stage

  1. Space standards and Space Planning Layouts that optimize functional and operational efficiency in terms of scale and relationship of areas. Concept layouts and proposed finishes.
  2. Client approval of proposed Space Planning Layouts and Finishes.
  3. Finishes sample board for all areas with mood boards to convey concept.
  4. Final Client approval of space-planning layout and finishes, freeze layout, give feedback to client and progress to stage 2 following sign off.